Josh, here are your ad scripts.
We turned everything from your intake into four different directions for your video ads. Same offer behind all of them (a custom design meeting and free estimate), just four different ways of opening the conversation with homeowners. Your job right now is simple: read all four and tell me which one sounds the most like you.
The four directions
click into each oneCraftsmanship Worthy of the House
For homeowners with a serious house who want an outdoor space that matches it.
Read the full batch →The Straight Shooter
Honest about price, people-first, done right the first time. For homeowners who've been burned.
Read the full batch →Not the Cheapest Guy
Politely turns away cheapest-bid shoppers so serious homeowners feel chosen. Built from your own words.
Read the full batch →The Burnsville Story
Leads with the staircase rescue: real proof of an honest look, told as a story.
Read the full batch →What happens next
- Read all four batches. Each is a set of short opening lines ("hooks") plus the longer middle parts of the ad. Don't worry about memorizing anything.
- Tell me in Basecamp which batch resonates most. Which one sounds like you talking? That's the one we start with. The others stay in the vault; nothing's wasted.
- I'll lock the final shoot script on this same link, built around your pick.
- Quick fact-check with you (years in the trade, warranty wording, whether we can use customer names, and if the price range in Batch 3 feels right).
- You film the clips following the recording rules below, one session, and upload them to Basecamp. We handle everything after that.
How to record this (you've got this)
You don't need to be a videographer or memorize anything. Every numbered line is its own short, separate clip — work down the list and record them one at a time on your phone. Follow the four rules below and you'll nail it. When in doubt, do 2–3 takes and we'll pick the best.
🔊 Audio Most important
- This matters more than how the video looks. Bad audio is the #1 thing that kills a clip — clear audio is the #1 thing that saves it.
- Record somewhere quiet. No fans, AC, TV, traffic, or wind. Big empty rooms echo — a normal furnished room sounds better.
- Get the mic close. Best: a cheap clip-on lav mic (~$20) or your wired earbuds with the built-in mic. No mic? Keep the phone about an arm's length away, not across the room.
- Test before you commit. Record 10 seconds, play it back, make sure your voice is crisp — then record the rest.
📱 Shoot vertical
- Hold the phone upright (portrait), never sideways. If it's filmed horizontal we can't use it for Reels/Stories/TikTok.
- Frame yourself from mid-chest up, eyes in the upper third, a little space above your head.
- Keep it steady. Prop the phone against something or have someone hold it — no shaky, walking-and-talking handheld.
💡 Lighting
- Light on your face, not behind you. Face the window or the sun — never stand with a bright window/sky behind you (that turns you into a shadow).
- Outdoors: open shade or early-morning / late-afternoon light is gold. Avoid harsh midday sun that makes you squint and casts hard shadows.
- Indoors: face a window, add a lamp if it's dim. Even, natural light beats a dark "cinematic" look every time.
🎬 Record modular (this is what makes it easy)
- One line = one clip. Don't try to perform the whole ad in a single take. Say one numbered line, stop, record the next. We assemble them afterward.
- Stay consistent the whole session — same shirt, same spot, same framing — so any clip snaps together with any other. This is the secret to the 60-ad system.
- Mess up? No problem. Just re-record that one line. Give us 2–3 takes of each and we'll grab the best one.
- Talk to one person — imagine a neighbor across the fence, not "a camera." Real and natural beats polished. Pauses are totally fine. Don't read the words, feel them.